Go to Market Strategy for post-COVID-19 scenario

"Thrive by adapting New strategies in New normal"

India's market size and variation of its customer demand various products and services, and to market any product requires studies and strategies. To discuss some Go-To-Market strategy, AIC-RNTU Foundation successfully hosted the Live Webinar on "Go-To-Market Strategy by Mr. Ravi Ranjan- Founder of StartingUpWithRaviRanjan & Counsaltant -Venture Catalyst on 23rd July.

Mr. Ravi walked us through the journey of media from 1973 to till date, explaining the shift from Outbound Marketing to Inbound Marketing to Influencer Marketing and their co-existence & requirement for different businesses and products. He also highlighted some challenges in today's scenario and an approach to solve them by adopting new strategies in new normal. He gave various strategies and tools for B2B, B2C, B2G approach for your product marketing.

He encouraged the use of the New age Digital Sales Channel and focus on Digital Transformation to market your product to your consumers. The session was successfully concluded with a brief Q&A Session.

Date and Venue:23r July 2020 - Live webinar

Key Speaker: Mr. Ravi Ranjan, Founder- StartingUpwithRaviRanjan; Ex-NASSCOM, IAM; Consultant- Venture Catalysts

Organizers/Co-Organizers: AIC-RNTU FOundation