Training Session on "Marketing Strategies"
The two-day Workshop was held on the topic of 'Marketing Strategies' as part of Discover
Cohort- 2022. There were two sessions conducted first on Building up Marketing Strategies
and second on Building Digital Marketing Strategy.
DAY 1: The first session on 13th Oct 2022 was taken on Building up Marketing Strategies by Ms. Mili Kataria, Founder of Pandora'S Box, in which she talked about the marketing strategies for the consumers, Target Audience Identification, Different phases of customer cycle, customer journey mapping and Framework for market identification. The session was concluded with Q and A round.
Date and Venue: 2022-10-13 - Zoom Meeting
Objectives in Brief: The two-day Workshop was held on the topic "Marketing Strategies" as part of Discover Cohort- 2022.
Key Speaker: Ms. Mili Kataria, Founder, Pandora's Box
Organizers/Co-Organizers: AIC-RNTU Foundation